NTnexa project guide · 4 minute read
A useful brief does not have to be long. It needs to give the team enough context to recommend the right work and identify what is outside the scope.
1. Explain the business goal
Describe the change you want to make. “We need a new website” is a deliverable. “Customers cannot understand our services or request a quote easily” explains the problem the website needs to solve.
2. Describe the audience
Who needs to see the work? Include the market, location, customer questions and the action you want them to take. If you serve several audiences, identify which comes first.
3. List what you need
For a website, list the pages and functions. For branding, list the materials and file formats. For video, include the source footage, target length and platforms. Distinguish essentials from ideas that can wait.
4. Share useful references
Provide a few public links and explain what you like about each: the hierarchy, tone, navigation or visual direction. References help communicate a preference; they are not instructions to copy another business.
5. Be open about constraints
State the approximate budget and currency, required launch date, approval process and available assets. Mention any integrations or account restrictions early. A fixed deadline may require a smaller first phase.
6. Define a useful outcome
Choose a result that can be assessed, such as visitors finding a service, completing a form or understanding your offer. Avoid promising a sales result that depends on factors outside the project.
A brief you can copy
- Our business and audience are…
- The problem we want to solve is…
- The deliverables we need are…
- We already have…
- Our budget range and currency are…
- Our timing and approval process are…
- We will judge the work by…
Keep confidential documents and account passwords out of the first enquiry. Discuss a suitable way to share sensitive material after the scope is understood.
A clear brief. A better starting point.
Tell us the goal, the audience and where you need help.